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ATC Privacy

Effective Date: December 2013

We at National Smokeless Tobacco Company Limited (“NSTC”) respect your concerns about privacy. This Privacy Statement describes the types of personal information we collect from consumers in Canada apart from our website, how we use the information, and with whom we share it. We also describe the measures we take to safeguard the information and tell you how to contact us about our privacy practices.

To learn more about our website privacy practices, see the Website Privacy Statement available at

Information We Collect

If you sign up to receive updates or other communications from NSTCO, such as for research, government relations or marketing purposes, we collect certain personal information (such as your first and last name, mailing address, telephone number and/or email address). We also may collect optional information such as your gender and tobacco product preferences.

We also may collect your signature, date of birth and/or request to view a valid government-issued photo identification in order to confirm that you have reached the legal age to purchase tobacco products in your jurisdiction of residence.

When you contact us with a comment, question or complaint, we collect your name, email address and other information you provide.

We also collect information you provide in connection with a job application or related inquiry (such as that contained in a resume, cover letter, or similar employment-related materials).

How We Use the Information We Collect

We may use the information described above to:

  • To send you communications by email or mail or contact you via telephone;
  • To tailor our communications to you;
  • Comply with and enforce applicable legal requirements, industry standards and our policies and terms;
  • Respond to your question or request and to improve our product and service offerings;
  • To process and respond to your application for current and future career opportunities;
  • Operate, evaluate and improve our business; and
  • Protect against and prevent fraud.

We also may use the information in other ways for which we provide specific notice at the time of collection.

Information We Share

We do not sell or otherwise share personal information about you without your consent, except as described in this Privacy Statement. We may share information we collect with third parties who perform services on our behalf based on our instructions, such as advertising agencies and companies that send email and other communications on our behalf. These third parties are not authorized to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Your personal information may be maintained and processed by our affiliates and other third party service providers in the U.S. or other jurisdictions.

We, our affiliates and our Canadian, U.S. and other service providers may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required or permitted by applicable Canadian, U.S. or other law. We also may disclose personal information where necessary for the establishment, exercise or defence of legal claims and to investigate or prevent actual or suspect loss or harm to persons or property.

We reserve the right to transfer information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation).

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect personal information in our custody or control against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Updates To Our Privacy Notice

This Privacy Notice may be updated periodically to reflect changes in our personal information practices or relevant laws.

Access to Your Personal Information

You have the right to access, update, and correct inaccuracies in your personal information in our custody and control, subject to certain exceptions prescribed by law. You can request access, updating or correction by contacting us as set out below. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.

How To Contact Us

If you have any questions or comments about this Privacy Statement or the manner in which we or our service providers treat your personal information, please contact us by email at You also may write to:

Director, Marketing

National Smokeless Tobacco Co. Ltd.

P.O. Box 241, Point-Claire/Dorval Station

Point-Claire, Quebec

H9R 4N9

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